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Case study · Beach club, Bali
Whiterock Beach Club
From zero structure to a high-performing ads machine across Meta and Google.
Digital MarketingContent ProductionSocial Media
57.43×
ROAS on Google Ads
High-intent, competitor and location keywords
11.8×
ROAS on Meta Ads
Full-funnel campaigns with retargeting layers
Whiterock Beach Club · cover photo · 1920 × 840
The challenge
- No clear ad strategy or campaign structure
- Google and Meta ads ran with no funnel or segmentation
- No Meta Pixel, so conversions were not tracked
- No booking engine and no competitor keyword strategy
What we did
- 01Full-funnel strategyOne plan across Meta and Google, from awareness to booking.
- 02Tracking that worksMeta Pixel, Google Tag Manager and custom conversion events on every booking page.
- 03Smarter Google AdsRebuilt around high-intent, competitor and location keywords with tight negatives.
- 04Booking engine and dataRecommended a booking engine to lift conversion and collect first-party data for retargeting.
- 05Constant testingMultiple ad angles, retargeting layers and seasonal campaigns.
Inside the work
Ad creative · Meta
Venue photo
Results dashboard
[Dummy quote] We went from guessing to knowing exactly which ads fill our beach club.